Website development and management is no walk in the park. You need to update your site regularly once it goes live. Besides, updating your website is an essential aspect of building your brand and business. The update improves your website SEO and allows you to keep your content fresh. Additionally, it provides your audience with new updates regarding your company's products and services.
Nevertheless, you may be asking yourself: “How often should I be updating your website? Is it when I'm rebranding? Or when I'm refreshing the article with the most traffic?” This article provides all the relevant answers to your questions.
How To Know If Your Website Needs Updating
Your Website Is Missing Relevant Information
Your websites shouldn't only attract visitors, but they must also provide valuable content to keep them engaged and returning. If you're not doing enough to provide quality information for your audience, it may adversely affect your business. Moreover, not only should your website be resourceful to its audience at all stages, but it should also reflect your business vision and value.
If it hit the mark in this area, be rest assured that users will have a wonderful experience whenever they visit your site. Furthermore, ensure you update your website with relevant content as this improves your site's SEO value. Besides, the advent of content management systems (CMS) makes posting content easy nowadays.
According to HubSpot's Marketing Blog:
“Content management systems (CMS) have come a long way over the years. Hence, there's no excuse for not using one to manage your website content without the use of code.”
Your Brand Has Evolved
There comes a time when you will affect your company's significant changes, like coming up with a unique new slogan—or expanding your business offer. Whatever the case, your website needs an update to reflect these changes. Think of your website as the way you will think of your style. You observe that it will evolve. Therefore it's up to you to choose what works best for you and what doesn't.
Your Website Is Getting Low Traffic
Has your traffic number been stagnant for some time? Or does your website attract few numbers of visitors? If you answer yes, then it's time to re-evaluate your site's SEO strategy. Find out if your target keywords align with your brand and whether they're up to date. Even though Google is an excellent search engine that can drive free and organic website traffic, you still need to do some work.
Hence you should ensure your audience finds your website on the first page of Google. To accomplish this feat, stick to both off-page SEO and on-page SEO best practices. Also, make sure your audience finds high-quality content whenever they visit your website.
Furthermore, SEO strategy requires time, research, and planning because Google updates its algorithm every year. Therefore, you need to pay constant attention to these regular updates and exercise patience before getting your desired results. You must understand SEO strategy because you don't do it once and think it's over. It requires constant tweaking and adjustments to help you take advantage of SEO opportunities.
You Aren't Excited to Show Off Your Website.
Are you proud to show off your website? Remember, a website is a form of self-expression or branding. This is arguably the best way to show who you are. Moreso, every business owner should be proud and eager to show their website to others. If the reverse is the case, then you must consider updating it. Ensure to build a website you're proud of and one that reflects your business goals.
You Don't Optimize Your Website For Mobile or Tablets.
Does your business website offer the perfect viewing experience across a wide range of devices, including mobile phones, desktops, and tablets? It's noteworthy to mention that responsive design allows visitors to read and navigate a website with ease. And most people access the internet via their mobile phones in recent years. According to a report in 2019, 62% of users worldwide surf the internet using mobile phones. Therefore it's a red flag and a clear indication to update your website if it's not responsive and optimized for all devices in 2021.
How To Keep Your Website Up-to-date
Establish A Steady Routine
You must have a publishing strategy in place and stick to it. Establishing a system for publishing content will help you create your schedule, plan of action, and deadlines. If you post without a schedule, you will probably put it off with the first challenge you face.
Know Your Readers Want
Put yourself in your audience's shoes and see if you will like to absorb more content. If you publish long, informative posts every day, do you think this is something your readers want to read frequently?
Don't Forget About The 80/20 Rule.
Don't forget that 80% of your online content may never get the attention it deserves. This is how the internet works because of fierce competition. So think carefully about how you want to spend your time. If daily posting isn't generating a return on your investment (i.e., more social media mentions, more traffic, more customers, more awareness), you better reduce your posting frequency and try another strategy.
Check Your Statistics
Try out different scenarios over a few weeks and review your statistics to see if it would be beneficial to publish more frequently. Also, as important as establishing a publishing strategy is preparing your posts in advance. We usually recommend you have 2-3 blog posts ahead of schedule to make sure you don't miss your goals.
Benefits Of Updating Your Website's Content
You cannot overemphasize the importance of updating your website content regularly. Below are some benefits of doing this:
- It Enhances SEO: Search engines love content, especially if it's new. They favor high-quality posts in their index to keep their users happy. Your website gets crawled more often if you update it regularly. That way, it gets more pages in the index and more opportunities to improve search engine optimization by applying internal link best practices.
- It's Good For Social Media: You can use social media marketing to drive traffic to your site. But you should know that one of the most critical social media success factors is the content on your social media pages. Too often, the problem that ruins your efforts is the lack of content. Updating your website will also boost your social media campaign.
- It's Good For Your Users: Websites don't only serve users and provide them with new content that keeps them happy. When your audience is happy, they're likely to return, convert, register, recommend, and even purchase your products. We're not saying this is easy as A-B-C because you drive high traffic to your website to get a decent amount of readers. But then, once you get to the point, everything gets easier.
- Updating Is The Core Action Of Content Marketing: There's much noise about content marketing these days. Many people say it's the new search engine optimization, and it's not far from the truth. You can't do much online without content. However, you can do a lot with good content. Many businesses, both offline and online, use content to generate sales and increase brand awareness.
- Updating Shows Your Website Is Active And Alive: For instance, you visit two identical websites that offer the same items for a similar price. You're likely to trust the one with an updated blog, support forum, or news section. This makes you see that they are still up and running and care about their customers. The same applies when you visit a product support forum. If the last update was a year ago, would you trust this brand and purchase their product knowing there is no support?
Several elements come into play when figuring out how often you should update your website. While some website development experts prefer updating a site at least once a month, others believe it's better to update weekly. Nevertheless, we recommend you update your website pages daily. This can lead to growth and better search rankings if you track your results. These updates could be minor adjustments to the main content or a new article. More importantly, it's helpful to make updates of any size constantly.