Would you like some inspiration for your B2B video marketing campaign? Your B2B videos no longer have to be boring. You are now going to be getting creative. Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative.
The truth is you can’t escape it. Video is not some fad or trend, These days video is everywhere. Video is great for connecting with clients, building leads and closing deals. It’s a great way of connecting with clients, building leads and clinching sales.
How relevant is it to the B2B sphere? 73% of B2B marketers have stated that video affects their marketing ROI in a positive manner. This must mean that:
Your competition is already using video and they are doing a great job of it!
It is OK if you have some catching up to do. You have lots of time. Now let me share with you 7 of the best B2B video marketing techniques so your ROI grows in 2019.
1. Create case studies
Content marketing strategies for B2B and B2C have many similarities. There is no need to pull your hair out. Just be sure your B2B content is focused on ROI. You will want to use numbers, data, and facts, but in a fun way, to convince clients that your product or service is for them.
Most of you realize that case studies are a great form of social proof. They demonstrate how others have already been using your product or service to achieve fabulous success. With a cast study video, you get to show your customers how you can help them boost their sales.
One key here is to be sure your case study video not only shows what your business has done for other clients, but it must encapsulate your tone. Be true and authentic to who you and your brand are. If you are sarcastic,, use sarcasm. If you are analytical, use numbers. Just be yourself.
2. Create an animated explainer video
The use of explainer videos is very important. They are a fantastic way to explain your business in under 2 minutes. Explainer videos are very concise, direct and engaging if they are animated. They are a great way to show people your business isn't just serious and likes to have fun as well.
Explainer videos also come with a call to action that tells the prospect what to do next. To stand out from the crowd, create an animated explainer video for your business.
Don’t be afraid to make your video longer. Some companies have had great success covering more complex topics in about 6 to 10 minutes of video.
The key here is that if you’re going to use animation in your explainer videos, make sure you use it in an engaging and compelling way to tell a story that simply explains your core concept(s).
3. Push emotional buttons
Generally, B2B doesn't push emotional buttons. They tend to focus on the bottom line using logic and problem solving to persuade prospects to buy.
With that said, there’s no reason why you can’t use your videos to push emotional buttons in 2019. It is a good idea to build actual proper connections with people via smarter marketing.
One way to hit emotional buttons is a video that documents your team spirit at a weekend retreat. You get to show your prospects just how much fun you are to have on a team. This type of approach creates trust.
The good thing about using video to push emotional buttons is that it also gets your company thinking about what your values are. And it’s really important that your rivals resonate with the values your clients have.
4. Be funny
Are you funny? If you aren’t, you might want to find someone on your team who is, and involve them in the video-making process.
I used to think that a technology business needed to be serious. I discovered that being funny is a fresh and entertaining approach. This is especially true in B2B video marketing. It is a great way to build a rapport without seeming like you are being too salesey. Nobody likes to be sold to, but everyone enjoys humor and fun moments, so don't be afraid to share those.
5. Create micro videos
What is a micro-video you ask? It is a short (3 minutes or less) video that gets straight to the point. These work because they address specific concerns your potential clients have.
Here is a scenario to consider. Your client wants a question answered about your product or service. Perhaps the answer lies in the middle of a 30-minute video you uploaded. That's too long for them to wait.
Instead, it’s much better if the client can quickly get what they want during, say, their lunch break via a micro-video where you address that one question only.
Create a series of micro-videos that answer different questions you get asked a lot. Make sure they are targeted to very specific customers. Just be sure you give away as much information as you possibly can. Your clients will see the value you provide at no charge and practically beg to work with you.
6. Use virtual reality
Virtual reality is one of the most exciting technologies that exists today. Why not take advantage and implement it in your B
But what is VR exactly and what can you do with it?
VR lets you create a unique and immersive video experience for your clients. It lets you simulate a world they can enter into.
Be warned, though – Virtual reality equipment isn’t necessarily cheap. But if you employ the right strategy, your ROI can be huge.
7. Repackage existing content
This one is big! There is nothing that prevents you from taking a new approach to old content. Why not take old footage and put it together in a different way to tell the story in a slightly different manner?
These are some great B2B marketing techniques you should be using in 2019. Take your time, find your voice, and then express it.