Chatbots have been around for quite some time now, but the way they are being used is constantly evolving and changing. What was once a novel idea has become an integral part of many industries such as customer service, healthcare, education, and advertising. The most recent addition to this list is e-commerce. In terms of increasing conversion rates, chatbots do this by providing customers with information in real-time, which helps them make better decisions faster. Using a computer program to create conversions may seem like a bit of a stretch. But let’s talk about how chatbots can do this for you.
Excellent Customer Service
Have you ever been completely turned off by lousy customer service? We all have been. Lousy customer service is one of the biggest conversion deterrents. Chatbots are a dream come true here because they are a great way to provide excellent customer service to each and every customer, even the difficult ones.
Because chatbot conversations feel like human-to-human conversations, customers don’t feel like talking to a robot. They can ask any and every question they have in mind without wondering if they’ll be viewed as incompetent or difficult. This feeling of security is gold. And what’s more, when customers decide they want to make a purchase, chatbots can help too! They can be set up to guide customers through the purchasing process. And boom! You’ve generated conversions without having to speak to a soul.
So even when you’re having a bad day or need to take a break, and you can’t afford a dedicated customer service team, all will not be lost. Your trusty chatbots can serve your customers and create conversions!
Time is always of the essence in business. The faster prospects can have their needs cared for, the faster they can convert. Chatbots will always be able to answer a question faster than anyone ever could. Sure, you can have a live chat representative to answer questions in real-time as well. However, as leads are generated and prospects increase, so will the need for more live chat representatives. On your busiest days, prospects may also have to wait until representatives are free to have their questions addressed. Some may decide that the wait is not worth it, and leave your website. On the contrary, a chatbot will never leave prospects waiting. And that’s even if a prospect has a question at 3 AM. Chatbots are available 24/7! They can even handle simultaneous requests at one time. So while you’re in dreamland, your chatbots are ensuring you never miss a potential client!
Chatbots are also a great complement to a website’s FAQ section. When customers have questions beyond the realm of your FAQs, they will likely leave your site if they can’t find an answer elsewhere. No conversion here. However, if you have a chatbot there to help them, they will stay on your website. At the end of their chatbot convo, they may be ready to make a purchase or contact you. Chatbots can even send out promotional messages like coupons when it detects someone is looking at your site but not converting yet – giving them that little extra push needed to make the final decision!
The right Salespeople can literally make or break your business. Unfortunately, choosing the right people to take on this role can be a pain. It can also rob you of so much time. Fortunately, if appropriately programmed, chatbots can even be used as automated salespeople.
Picture it. You get to CREATE the perfect “salesperson” that will meet all your requirements. And what’s more, while an actual person can quickly tire out on the job, chatbots will not. They don’t even need coffee breaks to function correctly. Even if you’re the one who handles sales, using chatbots in this way can also save you a monumental amount of time. With that extra time, you get to focus on other vital aspects of your business. Talk about efficiency! This will definitely contribute to an overall improvement in your business. Thus, increasing the possibility of generating more conversions.
And There’s More!
So far, we’ve touched on three ways using chatbots can increase conversions. This is a huge benefit in itself. But believe it or not, there’s more! Here are just a few of the added benefits:
- Save money since you don’t need to hire and pay several people to fill the many roles that chatbots can take on.
- Provide customers with the most up-to-date information regarding products.
- Help you keep your brand connected with your customers even when you are not physically present.
- Offer a personalized experience by customizing responses based on previous interactions with each client.
- Never get sick or tired of answering the same question over and over again for every customer that asks it!
- Grant you peace of mind because you don’t have to deal with difficult employees or difficult customers!
The Bottom Line
If you decide to use a chatbot for your business, it may very well be one of the best decisions you will have ever made. If you already have active chatbots for your business, that is fantastic. Be sure to make full use of them!
Always keep in mind the above ways chatbots can create conversions. It can become really easy to forget how valuable chatbots are. If given due attention, though, they really can be of significant use to all businesses.